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The Bleacher Report Model

by on October 4, 2012

I’d imagine most of you are aware of, if not regular readers of Bleacher Report.  I found this SF Weekly story about B/R’s inner workings and business model both interesting and enlightening.


UPDATE: Here’s a blog reply from Michael Schottey, B/R’s NFL National Lead Writer.


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One Comment
  1. I’m a huge sports but had never actually been on Bleachers Report until after I read the article. It’s a cool website, very entertaining, and I found myself sifting through article for quite a while. I don’t have a problem with the website, however I’m not sure if it follows under the category of journalism. Bleacher Report’s goal is to gain as many views or “clicks” as possible, it was said multiple times in the article. Roughly 8,000 articles are produced each day by 2,000 core contributors, which makes me wonder, just how many of those articles are good pieces of reporting. Like it was stated in the article, “information has become more important than the source itself. All Bleacher Report wants to do is create content that is valuable to its readers. They don’t care about fact checking or how accurate their articles are, as long as there are physically articles up on their website for readers to read. Writers are even rewarded for high trafficking numbers, as opposed to good journalism. Which brings up the question, is this even journalism at all? To be honest, I don’t think it is, however, it’s certainly entertaining, and coming from a business perspective, that’s all Bleachers Report should care about. The one argument I do have against Bleachers Report came on the third page. Bleachers Report writers have admitted that some of their content is stupid, yet their website is run by some of the smartest executives on the web. I’ll admit that that does get a little bit under my skin. If the smartest executives on the web are falling into this trap, what does it tell us about the future of journalism?

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